1. We Do Not Care About Your Music: In the course of our music-loving journey, most of us at some point must have encountered one or two upcoming acts who bicker, cry about being slept on or ignored by people, well news flash, no one cares about your music as you do. You are not the first nor will you be the last act to feel under-appreciated or that your project is ‘Haedies’ worthy these feelings aren’t unique to just you. What to do? Stop whining and start working hard to ensure your name is out there.
2. Build And Grow Your Fanbase: Its no secret that every business needs a fanbase but surprisingly I have met a couple of young acts who do not see the need to patiently creating and growing a fanbase. Most would rather buy followers online and mislabel them as fans. It is one thing to have followers, it is another to have fans, not just fans, loyal fans.
To the few who have created a fanbase and need one or two tips on how to grow this community and garner even more fans?’ You must first acknowledge that something bigger than your music has to come into play, this will help your fans further feel connected to you and all that you stand for.
How to maintain your fanbase and grow it?
i)Periodically release covers of popular songs instead of releasing your own song, this helps your fans create a mental reference of hearing you over the music they are familiar with.
ii) Find a notable cause besides music, and attach yourself to it. This plays an important role in your career as it helps you build a life outside your music. So in conclusion, the goal for a growing fanbase shouldn’t be to push a song, it should be about making an audience embrace your persona beyond the music.
3. Research and study contracts and percentages; many of the juiciest stories from the industry have revolved around contracts. This tip however does not only apply to record deals but every contract you will be presented with on this journey. At some point, every artiste will need the services of a lawyer but before then, study standardized recording contracts you can lay your hands on because if you are yet to really grasp things, the industry is designed to protect the interests of everyone except the actual artist. So, instead of aimlessly surfing the net, go learn about publishing rights and everything attached to it, read up on everything that has to do with, and the business.
4. Create The Right Team Having a team is one, creating the right team is another. Building a team where every team player posses the same level of dedication can not be overemphasized, it is important that everyone on that team share the vision and are on the same exact tempo. Do not just up and start recruiting people who you feel love your music, you must create a team that lives and breathes your music, believes in what you are creating, a team that would go above and beyond to ensure your music is out there impacting the world as it is meant to while also making sure you get paid for your hard work.
5. Create A Realistic Plan: many upcoming acts often dream of snagging a record deal in no time or garnering millions of streams the minute they put out a record. You see them hounding and stalking known label bosses online in hopes that they will get noticed. If you are on this table, take a step back and breathe. Looking out for Don Jazzy, M.I, and the likes in hopes of a record deal the first year of your journey in this business is an unrealistic plan. Instead, identify your end goal, list everything needed to accomplish it then break it down into actionable steps. This serves as a reminder of everything you need to garner more fans and support, two things that are most needed throughout this journey.
6. Create A Budget: in all honesty, things may be difficult at the beginning if there is no budget in place as to be honest, money is needed on this journey, thus the reason we have so many artistes today sourcing for investors. However, until you get one, you have to save money and use it in your career. Invest in a video (doesn’t have to be an expensive one), a PR campaign, marketing, style e.t.c. All of these are necessary as it not only makes you feel like you are taking your career more seriously, it intensifies your fans believe in you.
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