If you believe you are ready to release new music for yourself and listeners, there is need to crosscheck certain things. The secret to having a successful project in your discography lies in a lot of calculated moves.
To release new music is not as simple as it sounds. Planning step-by-step activities is important so you leave no unturned stone. Below are three tips that are advisable to check if you plan on dropping a new music project.
Mix and Upload Early
One thing that turns listeners into fans is a good mix. Asides making good content and with good production, the final sound of your music should be appealing. No one would listen to the end of a badly mixed song. Get a second opinion on your tracks if you are not certain what the right mix is.
Then you can upload the final mix of your song(s) and submit for distribution. Ahead of release time, new music needs to be uploaded in good time. It ensures they get on all platforms and there won’t be change of release dates.
Pitch your songs
Uploading songs early allows for room to pitch from your unreleased list. Editorials and other commercial playlists accept pitches for different genres. Search the website of your favorite streaming platforms for directions on pitching. Submit your songs to as many editors and platforms as possible. Put your mix in a CD or flash and pitch to radio stations as well. Do not underestimate the possibility of getting favorable responses from any platform, so just do it.
Also use press release kits to present yourself in an intentional manner, to blogs and websites that curate music related content or do reviews. Song reviews put your music in the interest of the blog’s readers and may earn you more streams and fans. Try to get a good image up on your socials as well, with correct pre-save links and information pinned on your profiles.
Map Out A Marketing Plan
Releasing music without intent for promotion is like refusing to water a plant. It won’t grow. It is therefore, critical to set a duration that your project would be advertised and promoted. Make your budget at this stage and disburse resources proportionately. Determine the channels of promotion you want to use, like radio plays, Lyrics or viral video, social media ads etc.
On another hand, marketing does not always involve con-current expenses. Develop creative ways to entice consumers with your music. Remember, you already know your music is good and appealing, so you just need to get people’s attention to that.