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Review: Olamide’s ”Eru” Will Grow On You, If You Let It

Olamide Eru
Olamide Eru

Fresh off a new international distribution deal, ERU is proof Olamide really isn’t concerned with quality anymore, the real bread lies in vibes and therein he lies.

My attention is drawn immediately to the beat, if for nothing, P-Prime did a good job stirring the ‘Isale-Eko + Agege” spirit in me, as I could easily detect a faint fuji vibe being heavily drowned out in the prominent Afro-pop beat the song was perhaps meant to have.

In an annoyingly predictable move, Olamide bleated sexual innuendos for the entirety of the song, taking his smarmy style to puerile new depths. His nonchalance and mundane attitude towards creating or attempting coherent artistic statements reeked all through the song. This as well as his intent to shove down the fact that he can sing and rap and we all must just accept this.

Although most songs today largely roll-on vibe, (a movement even the A-listers are now partaking in) with some attempting it at every interval regardless of purpose, ERU wasn’t remotely for this thought-process/style,  it lacked everything creative, except, of course, the beat

The song is a solid 2/3 minutes of toothlessly egoistic whimpering birthing the realization that the king himself, Baddo kan, has run out of ways to metaphorically describe sex or the act and instead settled for the bland/offensive overused local and Nigerianized vocabulary many acts employ for their records. For an artiste artist who has remained consistent for many years, with this record and the last two released in recent years, it is now glaring that he may be treading the ickily creepy lane filled with people whose reputation needs constant tending.

In all Eru is not entirely a bad a song as it is sure a party starter and may become a hit here, however, I struggled all through to see the other side of him he wants us to meet and know, all I saw is a man who has hung around Fireboy for too long. While many may feel that Olamide again did them dirty with ERU as they concluded from the first listen that it is an unlistenable mess with nothing saving it from being that way, I beg to differ, ERU isn’t all bad, it is an enjoyable record, one that will grow on you, if you let it and in my opinion, I say let it!

 

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