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Top 5 Most Used Social Messaging Apps In Nigeria: 2020

Social media apps have become a must have on a smart hand-held, for their utility capacity, entertainment purposes, business features and more. Myriads of social networking apps have come and gone, but some have remained consistent and popular among the people.One would have thought the Telegram, Whatsapp or Tiktok would emerge top five but competition is mostly stiff for which app has more active users across the world. EiENigeria, a network of young Nigerians promoting good governance and citizen engagement, made a 2016 report that “92M Nigerians are Internet users. 15M Facebook and 1.8M Twitter users monthly”, which has increased to 99Million this year.  With information data sets from reliable statistics hubs, the most used apps are easily detected. In no particular order, below are top five social messaging and networking apps in 2020.

Facebook

Facebook is one of the forerunners of social apps, launched in 2009. It is regarded as the most popular and widely used social networking platform and as of the third quarter of 2020, it recorded 2.7 Billion Monthly users. Being a longstanding app Nigerians took quick interest in this Facebook first before most other ones used her now. Facebook had, much earlier in 2012, beat the record of 1Billion active users, a record that had not been closely matched as at that time. As at 2016, 15 million of that population are said to be users from Nigeria. Facebook enables picture posting, friendship matches, and business networking.

Youtube

Youtube’s recreational and tactical uses are endless, it has always been inevitable for the platform to become a common on in Nigeria and across the world. Despite high internet connection cost in Nigeria, Youtube has become a hub for many of Nigeria’s brightest creatives, putting their interests out there. The platform is a good avenue for monetizing content creators’ intellectual property. It was launched in 2005 and acquired by google a year later, 10 years later it has become a large repository for all kinds of videos. The app has over 17million downloads from both Google and Apple Playstores combined, while the number of monthly logged in subscribers as at 2019’s end was 2Billion.

Instagram

Instagram popularly called IG is widely known app across the country, that has photo-sharing features blended into social networking. It enables users to take pictures and edit them with digital filters made available. Snapchat’s Stories found a competition when IG started to offer video sharing and Instagram Stories, amassing over 120 Million active users. The app has over 1 Billion Monthly users as at 2020 and half that number as daily active users. IG was recently acquired by the Facebook CEO, Mark Zukerberg, and more updates and features have been upgraded on the app since then. People would always love to save memories with pictures and display them, it is no wonder why Instagram stays in the top spots for most used app.

Twitter

Twitter is not as popular as the first two on the list. Not many Nigerians were on the train of twitter in 2011 when it was still in its early days. But 2019/2020 saw a lot of new users flood in for different beneficial reasons the app has. Twitter is geared towards character messaging more than picture and video upload, but it enables all three. It remains a leading app in the social media space however,  with 152 million active users daily, as of the fourth quarter of 2019.

Linked in

LinkedIn is a social networking site for professionals of various business. It was launched as a webiste in 2003, and similarly has an app that hosts employers, recruiters  and job seekers, in over 200 countries. It enables connections for business, and grows contact in any industry for companies, teams and individuals that want to showcase their skills and services. Users have joblistings and related updates at their finger tips and companies have work portfolios to peruse for hiring. The app has more than four million users as at the final quarter of last year generating revenue of 4.84 billion USD.

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